For months, I’ve been reading articles about companies bending
over backwards to attract Millennials. The one that got me today was the Wall Street Journal's "Social Seal of Approval Lures Talent: Employers Tout Their B Corp Label as a Credential to Compete for Young Hires." And I must admit, as a Generation Xer, I
feel like the co-worker the group fails to invite to lunch.
Yes, traits commonly associated with Millennials – they’re ambitious;
they possess a do-gooder, all hands-on-deck mentality; and they’re mad tech-savvy
– are admirable. But they are not exclusive to that group. Employers should not
forget the Baby Boomers, and X and Y generations. We too are hungry for
employers committed to social and environmental responsibility…we crave employers
that recognize, develop and promote talent…and we long for work-life balance.
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