I unliked one of my favorite musician’s, Raheem DeVaughn, facebook
page because he was just too pushy. I love the man’s music and voice, and
wanted to find out when he was coming to a town near me, but was too put off by
the constant requests to buy his album, A Place Called Loveland. I have it. And
it was because of the facebook page that I knew it was released, but social
media is more about connecting with your audience – offering something to them…sometimes
not directly related to your product or service. If we like an artist’s or
business’ page, we’re already a fan. Find that common thread that binds us and
exploit that.
Raheem DeVaughn should take a page from Marsha Ambrosius,
Jill Scott or Maxwell. They pose thoughtful questions, and/or share lyrics and
personal pictures on their facebook pages. While sharing family
photos is not for every celebrity (Marsha is comfortable with it), I believe
Raheem’s audience would prefer a snapshot of his band practicing before a gig
or the outfit he’ll perform in, an occasional 10-second video clip of him
singing the interlude Dear Love Queen/ #10, a Christmas classic, or his rendition
of an old-school jam we all love. That will garner genuine likes and authentic interaction.
And it will certainly bring me back.
*Footnote: In gathering example shots of these artists’
pages, I am happy to report that Raheem has lightened up on the album pleas. I
did see society related questions, a sound snippet, video clips, and candid
snapshots. Someone must have said something, because he got the message.
